What is Swiss Made? The Ultimate Standard for Swiss Watches

According to statistics, consumers are willing to pay up to 20% more for a Swiss watch certified with the Swiss Made label. But what exactly does Swiss Made mean, and why does it hold such high value? This standard is more than just an origin mark; it represents a commitment to quality, precision, and prestige. Let’s explore this essential certification with Đồng Hồ Chế Tác.

Overview of the Swiss Made Standard

Switzerland is home to many of the world’s most prestigious watch brands, including Rolex, Patek Philippe, Omega, Audemars Piguet, Breguet, and mid-range brands like Tissot, Longines, Mido, and Certina. To protect the reputation of its watch industry, the Swiss government established the Swiss Made standard to ensure the quality of watches produced in the country.

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1. What is a Swiss Made Watch?

A watch must meet three critical criteria to be recognized as Swiss Made:

  • At least 60% of total production costs (including components, assembly, and finishing) must originate from Switzerland.
  • The movement (caliber) must be developed, produced, and assembled in Switzerland.
  • The final quality inspection must be conducted in Switzerland.

These requirements are outlined in the Ordinance on the Use of the “Switzerland” or “Swiss” Name for Watches, issued by the Swiss Federal Council on December 23, 1971, and effective from January 1, 1972. The ordinance has been revised six times, with the most recent amendment in 2019, ensuring the strict enforcement of the Swiss Made standard.

2. How to Identify a Swiss Made Watch

Consumers can recognize Swiss Made watches by the “Swiss Made” or “Swiss” inscription, usually located at the 6 o’clock position on the dial. Some brands engrave the label on the case back to allow for a cleaner dial design.

Additionally, genuine Swiss Made watches are accompanied by a certificate of origin, verifying their quality and authenticity.

Distinguishing Swiss Made from Other Labels

Although the Swiss Made standard is clearly defined, many people still confuse it with other terms like Swiss Movt (Swiss Movement) and Made in Switzerland.

1. Swiss Movt (Swiss Movement)

  • Applies only to the movement, not the entire watch like Swiss Made.
  • The movement must be assembled and tested in Switzerland.
  • At least 60% of movement production costs must originate in Switzerland.
  • At least 50% of movement components must be of Swiss origin.

Swiss Movt watches do not require the entire watch to be produced in Switzerland.

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2. Made in Switzerland

  • Not an official standard for watches; rather, it is a generic country-of-origin label.
  • Some brands import movements and components from abroad and assemble them in Switzerland to obtain the Made in Switzerland label.

Swiss Made has much stricter requirements than “Made in Switzerland.”

Interesting Facts About Swiss Made

  • 100% of Swiss watches must meet Swiss Made standards before being sold or exported.
  • Swiss Made is not limited to watches; it also applies to Swiss food and services.
  • Over 40 million counterfeit watches labeled “Swiss Made” flood the market each year.

Warning: Counterfeiters use sophisticated methods to fake Swiss Made watches. To avoid buying a fake, always purchase from authorized dealers and reputable stores.

Why Are Swiss Made Watches More Expensive?

💰 Consumers are willing to pay 20-30% more for a Swiss Made watch because of the following reasons:

1. Superior Quality

  • Watch movements are meticulously crafted and undergo rigorous quality control.
  • Use of premium materials such as 904L stainless steel, 18K gold, and scratch-resistant sapphire crystal.
  • Mechanical and quartz movements offer high precision and long-lasting durability.

2. Exquisite Design & Craftsmanship

  • Swiss Made watches feature intricate designs and flawless finishing.
  • Each piece undergoes thorough inspections before leaving the factory.

3. Unmatched Accuracy & Reliability

  • Swiss Made movements (both mechanical and quartz) are more accurate than their Japanese or Chinese counterparts.
  • Many Swiss watches meet the COSC (Contrôle Officiel Suisse des Chronomètres) standard, certifying their status as Chronometers.

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Conclusion

Swiss Made is more than just a label—it is a symbol of quality and prestige in the watch industry. When purchasing a Swiss Made watch, you are investing in high accuracy, premium materials, and masterful craftsmanship. If you seek a timepiece that truly deserves its value, Swiss Made is undoubtedly the best choice!

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