Introducing the History of the Hublot Big Bang Watch

Much like its name suggests, the Hublot Big Bang made a significant impact as a “big bang” in the world of luxury watches, becoming a successful design that provided the primary financial boost for the Hublot brand in the early 2000s. While the history of the Hublot Big Bang Watch may not be extensive, it is certainly marked by significant milestones.

Introducing the History of the Hublot Big Bang Watch

The Impact of Jean-Claude Biver

In 2004, Jean-Claude Biver joined Hublot during a period of relative “stability” for the brand. At that time, Hublot was already an established name. However, for Biver, “stability” was not enough; he believed a successful brand must have an element of “explosion.”

A master of marketing campaigns, Biver had previously revitalized Blancpain—a watchmaker that had closed in 1970. Using his sharp mind, he created a unique marketing campaign that reignited public interest in the traditional brand, ultimately selling it to the Swatch Group in 1992. During his ambitious tenure as president of Swatch’s Omega brand, Biver significantly boosted sales through innovative film campaigns.

In 2005, one year after joining Hublot, Biver’s first major campaign was the launch of the new Hublot Big Bang collection at Basel. The event, attended by a large audience and watch enthusiasts, was a tremendous success and created a “big bang” in the watch world.

Preserving Hublot’s Original Beauty

Despite being a new collection, the Hublot Big Bang drew inspiration from the brand’s original 1980 design—characterized by its round bezel, exposed screws, and rubber strap. Although the design was not revolutionary for Hublot, it was a non-traditional approach that combined iconic Hublot elements with modern tastes. The Hublot Big Bang won the Best Design award at the Grand Prix d’Horologie de Geneve. It quickly became a global sensation, with customers around the world eagerly seeking it out.

The Successor of Hublot Big Bang

Since its debut in 2005, the Big Bang collection has evolved with new materials, such as lightweight magnesium-aluminum alloys and ultra-thin Swiss carbon fibers. The collection remains a strong foundation for the Hublot brand. To celebrate the 10th anniversary of the Big Bang collection in 2015, Hublot introduced three new models: the Big Bang Unico with its UNICO movement, the Big Bang Tourbillon, and the Big Bang Full Magic Gold.

Hublot also launched the Big Bang “10 Years” Haute Joaillerie, a collection of 10 exquisite Big Bang watches, each adorned with diamonds, sapphires, and rubies, with a price tag of $1 million per piece.

“Art of Fusion” and the Artistic Big Bang Watch

The Big Bang remains a major achievement for Hublot, continuously pushing the boundaries and expectations of traditional watchmaking. With the initiation of the Art of Fusion campaign, the Hublot Big Bang achieved new heights with the introduction of the Big Bang Sang Bleu, created in collaboration with street artist Maximie Buchi. The design features intricate 3D elements reflecting the Sang Bleu motif across the watch face, extending to the hexagonal bezel and etched into the sapphire crystal, accompanied by uniquely geometric hands that span from the dial to the watch strap.

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