Exploring the “Underground Playground” of the SIHH Exhibition – Where the Giants of the Watch Industry Gather
Equally important as the Baselworld exhibition, the SIHH (Salon International de la Haute Horlogerie) exhibition is a special and highly anticipated event in the luxury watchmaking industry. It is a rare opportunity reserved for select major brands, celebrities, reputable bloggers, and well-known retailers. Join LA Luxury to explore more!
I. Overview of the SIHH Exhibition
SIHH, short for Salon International de la Haute Horlogerie, is a luxury watch and jewelry exhibition initiated by the Fondation de la Haute Horlogerie (FHH). It usually takes place in January in Geneva, focusing on high-end products. First held in 1991, SIHH has become a key event in the watch industry, where prestigious brands showcase their finest creations.
Unlike Baselworld, SIHH is more selective about participants, inviting only elite, specialists, and selected distribution channels. Security at SIHH is tightly controlled, ensuring absolute privacy and confidentiality. Those without an invitation find it challenging to attend this inherently discreet event.
II. History and Development of the SIHH Exhibition
Since its inception in 1991, SIHH has focused on celebrating the craftsmanship of high-end watch brands. Initially featuring prominent brands such as Baume & Mercier, Cartier, Piaget, Gérald Genta, and Daniel Roth, SIHH became a symbol of luxury and sophistication.
In 2005, the Fondation de la Haute Horlogerie officially took over organizing SIHH, expanding the exhibition’s scale and influence. From 2016, SIHH began inviting young and creative talents in the watch industry and allowed ticket sales to retailers, journalists, and expert correspondents.
A significant turning point occurred in 2020 when SIHH partnered with Baselworld and rebranded as “Watches & Wonders Geneva.” This merger brought a new vitality, expanding the vision and scale of the exhibition. Watches & Wonders Geneva not only includes brands from the Fondation de la Haute Horlogerie but also welcomes other distinguished names in the industry.
III. Unique Aspects of the SIHH Exhibition
- Organizer of the Exhibition
Founded in 2005, the Fondation de la Haute Horlogerie organizes SIHH, focusing on promoting and advertising the Swiss watchmaking craft, particularly luxury products with exceptional craftsmanship and precious materials.
- Timing and Venue
The SIHH exhibition usually takes place in January each year in Geneva, considered the capital of the Swiss watch industry.
- Purpose of the SIHH Exhibition
SIHH is not just an event to launch new products; it is also where major brands hold press conferences, issue statements, and convey the latest trends. It is an occasion for watchmakers to demonstrate masterful craftsmanship, intricate functions, and the delicate handwork characteristic of the industry. SIHH asserts the brands’ positions in the high-end segment and allows retailers to place pre-orders.
- How to Attend
Previously, SIHH was exclusively for special invitees. Since 2017, the exhibition has started selling tickets under strict conditions such as online-only sales, limited quantity, and non-transferable tickets, ensuring attendees are over 16 years old. To view products more closely, visitors must schedule appointments with brands, which occur under strict security supervision.
- Participating Brands
SIHH is the main “playground” for the Richemont Group, home to many top brands like Cartier, IWC Schaffhausen, Jaeger-LeCoultre, and Piaget. Renowned independent brands like Audemars Piguet, Girard-Perregaux, and famed watchmakers like Kari Voutilainen also frequently participate.
- Shopping at the Exhibition
Like Baselworld, SIHH is not a venue for retail sales. All products displayed at this exhibition are for demonstration purposes only and are not for direct sale, with staff not allowed to move or handle them.
The SIHH exhibition, now Watches & Wonders Geneva, continues to maintain a crucial role in the watch industry. Not just a place to premiere the newest products, the event allows the world to admire the exquisite craftsmanship of top brands. Follow https://donghochetac.vn/ for the latest updates on the world of watches!
