Overview of the Rolex Brand: Introduction, History & Highlights

Rolex is one of the most famous luxury watch brands in the world, renowned for its class and superior quality. Although it doesn’t originate from Switzerland, Rolex quickly established its position in the global luxury watch industry. What has Rolex Brand done to achieve such remarkable success? Let’s explore the brand’s founding history, development process, and the standout collections of this iconic watchmaker with Đồng Hồ Chế Tác.

1. The Founding History of Rolex Brand and Its Founder Hans Wilsdorf

In 1905, at just 24 years old, Hans Wilsdorf founded a watch distribution company in London. He began to dream of creating wristwatches, a bold idea at a time when wristwatches were not yet valued for their precision and commercial potential. To convince the public of his watches’ quality, Wilsdorf equipped them with small, highly accurate movements produced by a Swiss watchmaker in Bienne.

2. The Development of the Rolex Brand

• 1910: Rolex achieved the world’s first Chronometric Precision certification for a wristwatch, awarded by the Official Watch Rating Center in Bienne, Switzerland.
• 1914: Rolex solidified its position by receiving a Class A precision certificate from the Kew Observatory in England, a feat previously only achieved by highly accurate marine chronometers.
• 1919: Rolex relocated its headquarters to Geneva, a city famous for watchmaking, and registered Montres Rolex S.A. there.
• 1926: Rolex introduced the first waterproof wristwatch named the “Oyster,” marking a milestone in the development of waterproof watch technology.
• 1927: To prove the Oyster’s waterproof capabilities, Rolex sponsored swimmer Mercedes Gleitze in her attempt to swim across the English Channel. After more than 10 hours in the water, the watch continued to function perfectly, affirming its superior quality.
• 1931: Rolex developed the Perpetual Rotor self-winding mechanism, a major breakthrough in the watchmaking industry.
• 1953: Rolex launched the first diving watch, the Rolex Submariner, with a water resistance of 100 meters, and the Rolex Oyster Perpetual Explorer to commemorate the expedition that conquered Mount Everest.
• 1956: Rolex introduced the Oyster Perpetual Day-Date with a day-of-the-week display, marking an important advancement for the brand.
• 1963: The Cosmograph Daytona chronograph was launched, designed for professional racing drivers with the ability to measure speeds.
• 1978: Rolex introduced the Sea-Dweller 4000, capable of withstanding depths of up to 1,220 meters.
• 2005: Rolex developed the Cerachrom bezel and the blue Parachrom hairspring, enhancing scratch resistance and precision in its watches.
• 2012: Rolex released the Sky-Dweller, featuring dual time zones and a Saros annual calendar, catering to frequent travelers.
• 2015: Rolex introduced the calibre 3255, a new-generation mechanical movement with a power reserve of up to three days, along with the innovative Oysterflex strap.

3. Iconic Collections That Define Rolex’s Legacy

Rolex brand is known for its high-end watch collections, each meticulously handcrafted and assembled, undergoing rigorous testing before reaching customers. Here are some of the most notable collections:

• Rolex Datejust: A timeless icon with diverse designs, versatile for many fashion styles.
• Rolex Day-Date: Known as the “President’s Watch,” it features a luxurious design and day-of-the-week display.
• Rolex Submariner: The famous diving watch, water-resistant up to 300 meters, with a scratch-resistant Cerachrom bezel.
• Rolex Yacht-Master: Inspired by yacht racing, this collection boasts luxurious design and specialized features.
• Rolex Cellini: A classic collection that honors tradition with cases made from white gold or Everose gold.
• Rolex GMT-Master: Designed for pilots, this watch can display three time zones simultaneously.
• Rolex Cosmograph Daytona: A chronograph designed to meet the needs of professional racers.
• Rolex Oyster Perpetual: A renowned collection for its water resistance and stainless steel case design.
• Rolex Pearl Master: A jewelry watch line for women, dazzling with diamonds and precious stones.

Rolex brand is more than just a watch brand; it is a symbol of class, quality, and perfection. Rolex watches have not only left their mark in history but continue to assert their position in the luxury watch industry.